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Remember the dream of micropublishing? A few years ago, we still believed that costs were so low and online advertising so magical that the most arcane of subject matters could attract a viable audience. That dream is dead.
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Gawker’s Nick Denton: ‘Original Reporting Will Be Rewarded’ - Advertising Age - Digital
I’d agree as a biz. I think Weblogs, Inc. showed it didn’t work, unfortunately. Now we’re moving into Broadway, but anyone can open up off broadway and attract a small crowd.
